产业融合背景下泰州乡村旅游转型升级发展分析

Analysis on the Rural Tourism Transformation and Promotion Under the Background of Industrial Integration in Taizhou

产业融合是乡村旅游转型发展的重要路径。通过分析泰州市乡村旅游业的发展现状,梳理了旅游需求、市场供给及政策引导等方面是泰州市乡村旅游在产业融合背景下转型升级的动力支持;同时针对泰州乡村旅游业发展中存在的问题,提出在产业融合背景下,泰州市乡村旅游需抓住机遇,开拓创新,从观念、产品、生态、营销、人才等角度转型升级,带动泰州乡村地区经济的发展。

Industrial integration is an important path for the development of rural tourism.By analyzing the current development of Taizhou rural tourism,combing the tourism demand,market supply and policy guidance and other aspects of Taizhou City rural tourism integration in the industry under the background of the transformation and upgrading of power support.At the same time,for the development of Taizhou rural tourism problems,under the background of the industry integration,we proposed that Taizhou rural tourism should need seize the opportunity,innovation,from the concept,product,marketing,personnel,ecological aspects of transformation and promotion,drive the economic development of Taizhou rural areas.