“中印缅孟旅游圈”的区域互动及发展战略分析

“BCIM Tourism Circle”: Tourism products development and its cooperative marketing strategies

经过14年的发展,1999年建立的中印缅孟经济发展论坛已经成为四国之间交流与合作的重要平台,合作领域逐渐拓宽。2008年中国提出建立"中印缅孟大旅游圈",这对推进四国旅游业共同发展具有重要战略意义。2013年"中印缅孟经济走廊"的提出和建设将会进一步推进"中印缅孟旅游圈"的发展。同时,"一带一路"战略给四国旅游业的发展注入新的动力。本文以此为背景,在"中印缅孟旅游圈"发展的区域互动进行简要分析的基础上,从中印缅孟四国旅游资源进行整合、旅游产品开发和协作营销,三个方面提出"中印缅孟旅游圈"的发展战略。

After 14 years development,the BCIM Regional Economic Cooperation Forum,initiated in 1999,has become a vital communicative and cooperative platform for the four countriesconcerned. The BCIM Tourism Circle proposed by China in 2008 is of big significance on promotion of the common development of tourism in the four countries. The BCIM Economic Corridor proposed in 2013 added another major impetus to this. Under such circumstances,this paper made forward a development strategy for 'BCIM Tourism Circle,'based on a discussion on the tourism resources,tourism product development and collaborative marketing practices in this region.