论产业融合视野下媒介融合的“互联网+”思路——基于阿里巴巴布局传媒业的案例分析

“Internet +”of Media Convergence in the View of Industrial Integration——Case Analysis Based on Alibaba's Media Industry Layout

在互联网时代的传媒业发展之路上,媒介融合已经走过了"+互联网"阶段,正在步入"互联网+"阶段。在这个新阶段,互联网成就了传媒业与其他产业融合的若干可能。在"+互联网"之尴尬和"互联网+"的激情对撞中,传媒业特别是传统媒体可以从四个方面积极、主动地推动媒介融合。具体而言,就是要善于利用业外资本的力量;要加快市场转型,延长产业链;实现从"+互联网"到"互联网+"的理念转变;以人为中心,强化人文关怀,培养用户思维。

On the media industry development road at the Internet age, media fusion has gone through thea＋ Internetr,phase, and is moving into “Internet ＋”stage. In this new stage, Internet provides a number of possibilities for an integration of the media industry and other industries. In the collision between awkward a＋ Internetand passionateaInternet ＋r,, the media industry, especially the tra-ditional media, can actively promote the media convergence from four aspects. To be specific, the media should take good advantage of external capital, accelerate the market transition,extend the industrial chain,realize the idea change from“＋ Internet”to“Internet ＋”, take human-based road, strengthen the humanistic concern and cultivate the thinking of users.