摘要
近年来,天津市地理标志农产品发展较快,广泛分布于各郊区县,品种丰富,规模优势较明显,但同时还存在多数地理标志农产品市场认知度和信誉度低、企业品牌影响力较小、地理标志利用不充分等问题。政府相关部门应做好地理标志农产品品牌发展战略规划、制定地理标志农产品品牌培育政策;建立和健全地理标志农产品质量标准保障机制和法律保护机制;建立地理标志农产品整合营销体系,大力发展电商平台;构建地理标志农产品发展公共服务平台。
In recent years, agricultural products of geographical indication of Tianjin develop faster, and widely distribute in the suburban counties. They are numerous in variety and their scale advantage is obvious. But at the same time, market awareness and market reputation degrees of most geographical indications are low, enterprise brand influence is little, and application of agro-product geographical indications is inadequate. Relevant government departments should plan brand development strategy of agricultural products of geographical indication well, formulate the brand fostering policy of geographical indications, establish and improve the quality standards safeguard mechanism and legal protection mechanism, establish integrated marketing system, vigorously develop the business platform, and construct public service platform for agricultural products of geographical indication.
出处
《天津农学院学报》
CAS
2016年第4期58-64,共7页
Journal of Tianjin Agricultural University
基金
天津市哲学社会科学规划课题"粮食安全背景下京津冀农业结构调整战略研究"(TJYY15-026)
天津市农村工作委员会调研项目"京津冀协同发展进程中天津市提升品牌农业水平带动‘菜篮子’供给区建设研究"(TJNWY2015005)
关键词
天津市
地理标志农产品
品牌建设
Tianjin
agricultural products of geographical indication
brand construction