摘要
在科学传播中,新媒体技术是重要中介,话语是实现机体,而亲和力是其能否成功的决定性因素之一。本研究以2016年初的科学热点事件引力波为例,收集科普网站文本,建立小型语料库,通过话语分析、标注和统计总结归纳出23项话语亲和力建构策略,按照权威性、语境化和多维互动性分为三大类进行探讨,并将官方和草根科普文本所采用的话语亲和力策略进行对比,意在为新媒体环境下的科普产品创作提供指导性建议,从而实现更有效的科学传播,提高全民科学素质。
In science communication, new media is the intermediary, discourse is the realization carrier and proximity is a decisive factor for its success. This paper concludes 23 strategies in three categories which may contribute to the proximity of science communication through analysing a small corpus about articles on gravitational wave on the web. The strategies employed by governmental and non-governmental websites are also compared. This study may provide guidance for the creation of science communication products and help improve the civic scientific literacy.
出处
《天津外国语大学学报》
2017年第1期13-18,共6页
Journal of Tianjin Foreign Studies University
基金
重庆邮电大学社会科学基金重点项目"虚拟公共领域中的科学传播话语亲和力研究"(2016KZD13)
关键词
新媒体科学传播
亲和力
话语策略
引力波
science communication in new media
proximity
discourse strategy
gravitational wave
