基于信息传播理论的高校“正能量”网络文化建设机制研究——以厦门大学为例

Constructing University Network Culture with Positive Energy Based on Information Transmission Theory

网络文化对大学生成长有正负两方面影响,加强"正能量"网络文化建设、塑造晴朗的网络空间是促进大学生健康成长的客观需要。高校"正能量"网络文化宣传教育是一个典型的信息传播过程。厦门大学积极推进校园网络文化建设,但校园网络文化引导力和吸引力仍存在改进空间。未来,应基于信息传播理论,深入分析"正能量"网络文化的传播过程。从队伍建设、内容建设、阵地建设、方式方法改善等四个方面探索"正能量"网络文化在大学生中广泛传播的有效机制。

Network culture has both positive and negative effects on the growth of college students. Strengthening ＂positive energy＂ network culture construction and creating a clean network space is an objective need for promoting the healthy growth of college students. The propaganda and education of ＂positive energy＂ network is a typical process of information transmission. Xiamen University has actively promoted the construction of campus network culture, but there is still room for improvement so far as the guiding function and attraction are concerned. In the future, we should further analyze the transmission process of ＂positive energy＂ network culture based on information transmission theory and explore the effective transmission mechanism of ＂positive energy＂ network culture on college campus from four aspects： team building, content building, position building, and method improvement.