战略导向、商业模式创新与经营绩效——基于我国制造型中小企业数据的实证分析

Strategic Orientation,Business Model Innovation and Business Performance: An Empirical Analysis based on Data Collected from Manufacturing SMEs in China

基于产业生态系统视角,本文区分效率型与新颖型两类商业模式创新,进而探讨战略导向、商业模式创新与经营绩效的内在联系。通过分析192家制造型中小企业数据,发现商业模式创新在战略导向与经营绩效逻辑关系中发挥完全中介作用;市场导向驱动效率型商业模式创新,而技术导向对效率型和新颖型商业模式创新均有正向影响;效率型商业模式创新积极影响市场和财务绩效,新颖型商业模式创新只对财务绩效有正向效应。

This paper,based on the perspective of industrial ecosystem,distinguishes efficiency-centered and noveltycentered BMI,and then explores the internal relations among strategic orientation,BMI and business performance. By analyzing empirical data collected from 192 manufacturing SMEs in China,the paper finds that BMI plays the complete intermediary role on the relationship of strategic orientation and business performance; market orientation positively impacts efficiency-centered BMI,but technology orientation positively affects efficiency-centered and novelty-centered BMI; efficiency-centered BMI exerts positive effects on market and financial performance,while novelty-centered BMI just has positive impact on financial performance.