摘要
通过对传统制造企业的问卷调查,本文以战略导向为调节变量构造了被调节的中介效应模型,考察战略导向对电子商务投资与企业绩效关系的影响。研究结果表明:在高客户、高技术和高创业导向下,多阶段投资对电子商务能力的影响比一次型投资的影响作用更强,相比低创业导向,联合投资在高创业导向下较独立投资对电子商务能力的影响效果不显著;战略导向正向调节电子商务能力对电子商务投资与企业绩效的中介作用。
This paper conducts questionnaire survey about traditional manufacturing enterprises,and constructs a moderated mediation model based on taking the strategic orientation as the adjustment variable to examine the influence of strategic orientation on the relationship between e-business investment and firm performance. The results show that,under the higher guidance of customer,technology and entrepreneurial,the effect of multi-period-investment on e-commerce capability is stronger than that of single-period-investment investment. Compared with the lower venture orientation,the effect of independent investment on e-commerce capability is not significant under the higher venture orientation; the strategic orientation adjusts positively the mediating role of e-business ability on e-business investment and firm performance.
出处
《商业研究》
CSSCI
北大核心
2017年第1期142-149,共8页
Commercial Research
基金
国家社会科学基金资助项目"电子商务投资对企业绩效影响的作用机制研究"
项目编号:13BGL153
关键词
战略导向
电子商务投资
电子商务能力
企业绩效
strategic orientation
e-business investment
e-business capabilities
firm performance