战略导向对电子商务投资与企业绩效关系的影响——一个被调节的中介效应模型

The Effect of Strategic Orientation on the Relationship between E-business Investment and Firm Performance: A Moderated Mediation Model

通过对传统制造企业的问卷调查,本文以战略导向为调节变量构造了被调节的中介效应模型,考察战略导向对电子商务投资与企业绩效关系的影响。研究结果表明:在高客户、高技术和高创业导向下,多阶段投资对电子商务能力的影响比一次型投资的影响作用更强,相比低创业导向,联合投资在高创业导向下较独立投资对电子商务能力的影响效果不显著;战略导向正向调节电子商务能力对电子商务投资与企业绩效的中介作用。

This paper conducts questionnaire survey about traditional manufacturing enterprises,and constructs a moderated mediation model based on taking the strategic orientation as the adjustment variable to examine the influence of strategic orientation on the relationship between e-business investment and firm performance. The results show that,under the higher guidance of customer,technology and entrepreneurial,the effect of multi-period-investment on e-commerce capability is stronger than that of single-period-investment investment. Compared with the lower venture orientation,the effect of independent investment on e-commerce capability is not significant under the higher venture orientation; the strategic orientation adjusts positively the mediating role of e-business ability on e-business investment and firm performance.