4Anderson E W.Customer satisfaction and word of mouth[J].Journal of Service Research,1998,1(1):5-17.
5Katz E,Paul F.Lazarsfeld,Personal Influence:The Part Played by People in the Flow of Mass Communications[M].New York:Free Press,1955.
6Arndt J.Role of product-related conversations in the diffusion of a new product[J].Journal of Marketing Research,1967,4(3):291-295.
7Chevalier J A,Mayzlin D.The effect of word of mouth on sales:Online book reviews[J].Journal of Marketing Research (JMR),2006,43(3):345-354.
8Harrison-Walker L J.The measurement of word-of-mouth communication and an investigation of service quality and customer commitment as potential antecedents[J].Journal of Service Research,2001,4(1):60.
9Ghose A,Ipeirotis P G.Designing Novel Review Ranking Systems:Predicting the Usefulness and Impact of Reviews[C].Proceedings of the ninth international conference on Electronic commerce,New York,NY,USA:Association Computing Machinery(ACM),2007:303-310.
10Dellarocas C,Zhang X Q,Awad N F.Exploring the value of online product reviews in forecasting sales:The case of motion pictures[J].Journal of Interactive Marketing,2007,21(4):23-45.