群体性突发事件舆情在微博中的传播研究

The Effector Mechanism of Public Sentiment Spreading in Unexpected Mass Incident in Micro-blog

互联网新媒体的快速发展,对群体性突发事件舆情传播的影响越来越明显。本文对群体性突发事件舆情在典型互联网新媒体—微博中的传播进行了研究,发现在微博中群体性突发事件的主体可以划分为三大类型:网民群体、事件指向群体和微博自媒体组织,研究了各主体的特点以及彼此的关系。结合强弱联系理论,发现了舆情传播的关键者和两个阶段。最后通过真实事件验证了研究结论。

The Internet new media is developing rapidly that influences public sentiment spreading in unexpected mass incident （UMI） more and more remarkably. In this paper, the public sentiment spreading in UMI was being studied in the typical Internet new media, micro-biog. The subject of UMI can be divided into netizen group, network media and special groups in micro-biog. Then it discussed their characteristics and effectors. Base on the strong ties and weak ties, it found the key and two-stage process of public sentiment spreading in UMI. Finally, it presented a real incident to illustrate the conclusion.