高校网络舆情引导机制创新性研究

Research on the Innovation of Network Public Opinion Guiding Mechanism in Colleges and Universities

随着互联网信息技术的不断发展,网络信息传播不仅继承了传统报纸、电视、广播等媒体的功能,而且实现了实时信息的交流、沟通与活动,对人们的生活及工作产生了深远的影响,网络舆情已经成为一种必然的社会现象,影响着高校学生的思政建设。本次研究将着重对高校网络舆情的特点进行深入分析,探究了当前网络舆情引导过程中存在的问题,提出了高校网络舆情引导机制的创新策略,为高校师生舆情健康发展提供有效的参考。

With the continuous development of Internet information technology, network information communication not only inherits the traditional newspapers, television, radio and other media function, and realizes the communication and real-time information, had a profound impact on people＇s work and life, the network of public opinion has become an inevitable social phenomenon, influence college students ideological and political construction. This study focuses on the in-depth analysis of the college network public opinion characteristics, explore the existence of the current network public opinion guidance process, put forward the innovation strategy of university network public opinion guiding mechanism, to provide an effective reference for the healthy development of university teachers and students of public opinion.