移动微时代下大学图书馆阅读推广策略研究

Research on reading promotion strategy of University Library in mobile micro era

移动微时代背景下,信息传递的速度较快,并且具有鲜明的流动性、扁平化和去中心化等多方面的特点。传播对象更加明确,传播的体积和质量也在不断地缩小,逐渐向着智能化方向发展,深受高校在校大学生的喜爱,给读者的学习和生活产生了巨大的影响,直接改变着读者的阅读习惯。高校图书馆在进行传统阅读推广时,必须紧跟时代发展的步伐,充分借助现代化科学技术的优势特点,不断摸索新型的阅读推广方式。

Under the background of mobile micro, the speed of information transmission is fast, which has characteristics of distinctive flat flow, flattening and decentralized in many aspects. The dissemination object is more clearly, and the volume and quality of communication are constantly reduced, which gradually develops towards the intelligent, and deeply loved by college students, having had a huge impact to the reader＇s learning and life, directly changing the reading habits of readers. In the traditional reading promotion, university library must keep pace with the times, and with the advantage of modern science and technology advantages, constantly exploring new ways to promote reading.