中国汽车后市场商业新模式——“互联网+”汽车后市场

The New Commercial Mode of China's Automobile After-sales Market:“Internet +” Automobile After-sales Market

随着信息技术的发展,互联网电商的快速普及,人们越来越倾向于"足不出户"的生活状态。而就汽车行业而言,在线交易系统的构建使车主消费变得更加便利,汽车后市场电商化变革如期而至。文章分析电子商务背景下汽车后市场服务发展的现状,对比传统模式下的利弊,论述"互联网+"对汽车后市场的作用,以期为促进汽车后市场产业的进一步发展找寻途径。

Along with the development of information technology and the rapid popularity of the Internet electricity, people tend to the life state of ＂never leaving home＂. In terms of the auto industry, the construction of online trading system makes the car owner consumption become more convenient,which is followed by the ecommerce development of automobile after-sales market.Under the e-commerce background of automobile aftersales market,this paper mainly analyzes its present service development situation, compares advantages and disadvantages of the traditional mode and discusses the great impact of ＂Internet ＋＂ on automobile after-sales market ,so as to find the possible reference path of promoting the further development of it.