浅议移动互联网与传播扁平化

Mobile Internet and Flattening of Communication

运用文献资料法,通过阐述媒体时代的变迁、扁平化的主要推动力及对移动互联网的阅读形式的精细划分三种形式来深度解析移动扁平化产生的原因,并且从传播形式碎片化、表现形式、阅读功能三方面分析了传播扁平化的特点,对移动互联网与传播扁平化的关系进行了研究。研究表明,移动互联时代的传播扁平化有其存在的合理性,亦有着可观的发展潜能。

This paper analyzes the causes of mobile flatness by elaborating the changes of the media age, the main impetus of flattening and the fine division of the reading form of mobile Internet, and analyzes the causes of the mobile flatness from the forms of fragmentation, forms of expression, reading function of three aspects of the spread of the characteristics of the flat, the spread of mobile Internet and the relationship between flattening of the study. Research shows that the spread of the mobile Internet era flat has its existence reasonable, but also has considerable potential for development.