移动社交媒体沉迷的影响因素研究:以微信为例

Research on Influence Factors of Mobile Social Media Addiction: Taking WeChat as an Example

[目的/意义]探索习惯、使用动机、压力与移动社交媒体沉迷行为之间的关系。[方法/过程]通过问卷调查法搜集数据,采用结构方程模型进行数据分析。[结果/结论]研究发现,娱乐动机、社交动机显著影响移动社交媒体习惯,移动社交媒体习惯进一步显著影响移动社交媒体沉迷行为;压力也显著影响移动社交媒体沉迷行为。

[ Purpose/signficance ] This article aims at exploring the relationship between mobile social media addiction and possible influence factors, including mobile social using habits, questionnaires and then analyzed by SEM. [ Result/conclusion ] motivations and stress. [ Method/process ] Data are collected by Results show that entertainment motivation and social motivation have a significant impact on mobile social using habit, which further greatly affects mobile social media addiction. At the same time, stress also has a major influence on mobile social media addiction.