自媒体时代大学生抱怨管理的策略研究

大学生抱怨是教育服务理论的重要概念。在自媒体时代,大学生抱怨呈现出成本和难度降低、抱怨方式分类模糊,抱怨传播速度快、影响范围广等特点。高校管理者需要贯彻以学生为中心的理念,把大学生抱怨当作改进服务的重要依据,建立自身的自媒体平台,提升学生求学满意度。

College student complaining is an important concept of the education service theory. In self-media time, college student complaining has the characteristics of decreased cost and difficulties, ambiguity in the classification of complaints, rapid spread and wide influence range. The administrators of colleges should implement the student centered concept, regard students complaints as an important basis to improve services, establish their own self- media platforms and do their best to improve college students＇ satisfaction degree to the university.