新形势下高职院校招生宣传工作机制创新研究

随着生源数量、本科院校的竞争以及新高考制度改革等外部因素的不断变化,高职院校所面临的招生形势异常严峻。文章从当前高职院校招生工作面临的形势出发,以2015级大一新生调查数据为基础,结合实际情况,提出针对性的对策和建议。

At the moment, vocational colleges are experiencing an unprecedented challenge of enrollment due to continuous changes of the external factors which includes the number of potential students, the overwhelming competence of undergraduate colleges and the reform of the College Entrance Examination System. Starting with the tough enrollment situations most vocational colleges facing with at present. This paper tries to offer some corresponding measures and suggestions based on the survey data of the 2015 grade students which reflects the real circumstances in Zhejiang Business Technology Institute.