“教学做合一”思想在职高电子商务专业教学实践中的运用

On the Application of the "Teaching-Learning-Doing Integration" Thought to Higher Vocational E-commerce Teaching Practice

由于电子商务的迅捷发展急需大量动手能力强、富有创新和实践能力的人才,温州市职业中专电商专业教师积极创新电子商务人才培养模式,搭建了"一职猫"微信商城平台和"一职猫"跨境电商O2O线下体验店用于创业实战,为学生创造更多的"做中学、学中做"岗位,探索电子商务专业课程"教学做合一"的新型教学模式以培养学生的实践能力,提升职业素养,锻炼岗位技能。

The rapid development of e-commerce is in desperate need of large numbers of talents with strong hands-on ability, in- novation and practice ability. The teachers from the major of Wenzhou Secondary Vocational School actively innovate the cultivation model of e-commerce talents, having established a WeChat mall platform and a cross-border 020 off-line experi- ence store for entrepreneurship practice of students. In the pro- cess, they explores the ＂teaching-learning-doing integration＂ teaching model of major, so as to cultivate students practice ability, improve their professional quality and train their occupational skills.