摘要
文章分析了图书传统营销模式的弊端以及图书网络营销的现状,指出了图书网络营销具有个性化、高效化、经济性等优势,在此基础上指出了图书网络营销面临的问题,并提出了相关建议。
The paper analyses the disadvantages of traditional marketing model and the current situation of network marketing of books, points out that the network marketing of books has the advantages such as individuation, high efficiency and econ- omy. Then it analyses the problems of book network marketing and puts forward some suggestions.
作者
高浩杰
Gao Hao-jie(Taiyuan University of Technology, Taiyuan 030024 Chin)
出处
《科技创新与生产力》
2017年第1期45-46,49,共3页
Sci-tech Innovation and Productivity
关键词
图书
网络营销
互联网
营销模式
books
network marketing
Internet
marketing model
