大学出版社数字出版转型面临的问题及对策分析

Analysis of Problems and Strategies of Digital Publishing Transformation in University Press

在数字化阅读时代,大学出版社数字出版转型势在必行。文章认为由于受重视程度不够、资源整合不足、营利模式不明、社会认同度低、专业人才缺乏等问题的制约,大学出版社数字出版转型仍处于初级阶段和被动的状态中。为更好地适应高等教育数字化战略的要求,大学出版社应因势而动、顺势而为,从提高思想认识、巩固内容优势、创新商业模式、推动融合发展、加强队伍建设等方面入手,积极主动推进数字出版转型。

In the era of digital reading, the transformation of digital publishing in university press is inevitable. However, due to the lack of necessary attention, insufficient resources integration, unclear profit model, low degree of social recognition and lack of professional talents, the transformation of digital publishing in university press is still in its primary and passive state. In order to meet the requirements of digital strategy for higher education, university press should follow the trend of the times and promote the digital publishing transformation actively through enhancing understanding, consolidating content advantages, innovating business model, promoting the integrated development and strengthening the team construction.