摘要
在互联网+时代,新媒体对医院宣传提出了新的要求。目前,医院宣传的传统方式存在时效差、效率低和不易传播等弊端,素材储存和使用方式落后是其中一大原因。构建医院宣传云数据库就是为了解决这些问题,适应新媒体的传播规律,为健康中国作出新贡献。
In the" Internet plus" eras, new media make new demands of hospital news publicity. Currently, the traditional news publicity has many disadvantages, such as lack of timeliness, low-efficiency, hard to spread and so on. News material storage and use-pattern backwards is one of the major reasons. It is necessary to construct a hospi- tal's cloud database to face the challenges. And it is also a good method for hospital news publicity to adapt to new medias' spreading laws and make new contributions to healthy China.
作者
凌伟明
廖生武
Ling Weiming Liao Shengwu(Nanfang Hospital, Guangzhou 510515, Guangdong, China)
出处
《医院与医学》
2017年第1期26-27,36,共3页
Hospital and Medicine
关键词
医院宣传
云数据库
新媒体
新闻素材
Hospital publicity
Cloud database
New media
News material