浅谈广播播音员主持人“交流与沟通”素养的培养

A Brief Discussion on the Cultivation of Broadcasters＇ Quality of＂Communication＂

提高播音工作的价值和意义，不仅要求播音员做到与听众声音的交流，而且要做到感情的交流，本文从亲和力、感染力、吸引力以及自我魅力等四个方面阐述了如何提高播音主持专业素质。

To improve the value and significance of broadcasting, the broadcaster is required to communicate with audience not only through voice but also through emotion. In this article, based on the author＇s own feelings, the author explains how to improve the broadcasting quality from such four aspects as affinity, ap-peal, attraction and self-glamor.