山东省体育文化产业发展现状及战略措施研究

Present situation and strategic measures of sports culture industry in Shandong province

经济新常态背景下,着力发展作为朝阳产业的体育文化产业,在我国社会转型的关键时期有着重要的意义。运用文献资料、实地考察、逻辑分析等研究方法对山东省体育文化产业发展现状进行分析与梳理,提出了积极构建山东省体育文化产业体系;加快推进产业融合,协调体育文化产业布局;实施特色品牌战略等相关战略措施。旨在提升山东省体育文化软实力,促进山东省体育文化产业的健康发展。

Under the background of the new normal economy,it is of great significance to focus on the development sports culture industry in the period of social transformation. With the methods of literature review,field survey and logic analysis,this paper analyzed the status of sports culture industry development in Shandong province and put forward corresponding strategic measures,including： actively constructing sports culture industry system,accelerating the convergence and coordination of sports culture industry layout and implementing characteristic brand strategy. It aims to improve sports culture soft power and promote the healthy development of sports culture industry in Shandong province.