基于目的地品牌化的中国国家旅游形象感知系统研究

China's Image as a Tourism Destination from the Perspective of Destination Branding:A Perception System

借鉴目的地形象感知的人—地和人—人两大感知系统,整合创新人—地感知和人—人感知系统的双向维度,以及基于品牌—受众关系的目的地旅游形象,即BABDI模型。并在此基础上,初步创建了"基于目的地品牌化的中国国家旅游形象感知系统",基本涵盖国家形象认知和目的地品牌化等理论支点和内在机理,提出中国国家旅游形象感知系统的概念整合、内在架构、概念体系、结构维度、作用机理和模型框架等战略构想。

Referencing to both human-place perception system and human-human perception system of destination image perception, the paper innovates the round trip dimensions of both human-place perception system and human-human perception system, and Brand-Audience-Based Destination Image, namely BABI）I Model. On this basis, the paper establishes the preliminary viewpoint of Destination Branding -Based China Tourism Image, covering the theoretical fulcrum and internal mechanism of nation image cognition and destination bran-ding, and presents the internal structure, concept, system, mechanism, structure dimensions of Destination Branding -Based China Tourism Image.