名人故居旅游化利用策略研究——以昆明升庵祠为例

Strategy of Activation and Utilization of Celebrity Former Residence Tourism Resources :Taking Kunming Sheng'an Temple as an Example

名人故居是一种重要的旅游资源,活化是故居旅游资源开发的基本路径。根据体验经济的理念,名人故居活化的实质是为游客塑造动感性、参与性强的深度体验。通过大力提升娱乐体验、强化教育体验、注重遁世体验和增强审美体验,整合视觉、听觉、嗅觉、味觉和触觉等感官刺激,为游客留下难忘的印象。

Former residence of celebrities is a kind of important tourism resources. Activation is the basic development method of this kind of tourism resource for tourists. According to the concept of experience economy, the essence of activation provides dynamic and participatory experience for tourists. By vigorously improving entertainment experience, strengthening the education experience, paying attention to life experience, enhancing the aesthetic experience, and integrating vision, hearing, smell, taste and touch sensory stimulation, it makes a memorable impression for tourists.