体育赛事促进城市品牌效应研究

Research on the Promotion of City Brand Effect by Sports

随着经济的发展和社会的进步,体育已经成为推动城市品牌的重要力量。文章主要采用文献资料法、个案分析法和专家访谈等方法对目前我国体育赛事在影响城市品牌上进行深入研究,在此基础上研究分析具体的理论框架,提出可操作性的策略和方法,并找出两者之间的联系进一步深入分析。研究结果认为:借助于体育赛事对城市品牌的宣传和结合人文和地域特色以及场馆建设可以促进城市发展,形成品牌效应。

With the development of economy and the progress of society, sport has become an important force to promote the city brand. This study mainly uses the methods of literature data, case analysis and expert interviews to study the impact of sports events on the city brand in China. Based on this, the paper analyzes the specific theoretical framework, puts forward the tactics and methods of maneuverability, and to find out the relationship between the two further in-depth analyses. The results show that the promotion of city brand and the combination of humanities and regional characteristics and the construction of the stadium can promote the development of the city and form the brand effect by means of sports events.