供给侧改革视角下我国体育产业发展的新空间及动力培育

Development of Sports Industry's New Spaces and Power to Foster in China under the View of Supply-front Reform

从供给侧改革的视角,提出我国体育产业实现转型升级的新问题。结合十八届五中全会"创造新供给"的要求,从"四个全面"的战略布局、"经济新常态"的发展趋势、"新型城镇化"战略及"互联网+"战略等4个层面,阐述我国体育产业所面临的制度创新、结构调整、跨界融合、需求扩容的发展新空间,进而根据供给侧改革的新要求,提出体育产业发展动力培育的策略:1)积极培育体育市场,唤醒"沉睡"的资源;2)推进体育体制改革,撬动社会资本的力量;3)引导公众体育消费观念,促进产业转型升级;4)打造人才培养高地,引领行业竞争的制高点。

From the perspective of the supply-front reform,this paper put forward the new problems which arise in the the transformation and upgrading of sports industry in China.Combining the demand of＂ Creating a New Supply＂which put forward on the Fifth Plenary Session of the 18 th Central Committee of the Communist Party of China,from the four aspects which included the strategic layout of＂ Four Comprehensive＂,the development trend of＂the New Normal Economy＂,the strategies of＂the New Urbanization＂and＂Internet＋＂,this paper elaborated the problems that China sports industry faces,including the system innovation,structural adjustment,cross-border fusion and the development of new space on sports industry＇s expansion and demand.According to the demand of the Supply-front Reform,the author put forward the strategy of the sports industry development power to foster：1）Foster the sports market positively,awakening the＂sleeping＂ resources;2）Promote the reform of sports system,＂levers＂the power of social capital;3）Guide the public＇s sports consumption concept,and promote the transformation and upgrading of sports industry;4）Build a cultivation highland of talents,leading the commanding height of industry competition.