基于TAM的大学生移动健身App使用影响因素的实证研究

TAM-based Empirical Study on Influencing Factors of Mobile Device Fitness App Usage on College Students

移动健身App的迅速发展促进大学生健身运动的发展,探讨大学生移动健身App使用的影响因素,有助于更好地促进大学生健身活动。运用文献资料法、问卷调查法、数理统计法等方法对基于技术接受模型(TAM)的大学生移动健身软件的使用影响因素进行分析,建立影响因素模型,并进行实证研究。得出结论:大学生对于移动健身App的使用态度正向影响大学生移动健身App使用的行为;感知易用性、感知有用性及感知成本正向影响大学生使用移动健身App的态度。其中感知易用性受健身软件操作简便及健身软件设计的合理性正向影响,感知成本则受3项因素的正向影响,按照从大到小的顺序依次为对移动硬件的要求、购买软件的费用及使用过程中的流量费用,而正向影响感知有用性的因素依据影响程度由大到小依次为健身动机、感知易用性、健身知识获取动机、感知成本及健身活动记录动机。

The rapid development of mobile fitness App promoted the development of college students＇ fitness.Researching on influencing factors of the usage of mobile fitness App of college students can better promote college students＇ fitness activities.By means of literature review,questionnaire and mathematical statistics,influencing factors of usage of mobile fitness App of college students were studied and analyzed based on the technology acceptance model（TAM）,influencing factors model is built and tested by questionnaire.The conclusion is as follows：the attitudes of college students＇ using mobile fitness App were positively affecting the behavior of college students in the use of App;perceived ease of use,perceived usefulness and perceived cost could positively influence the attitude of college students using fitness App;among them,perceived ease of use was positively influenced by the simple operation and rational design of fitness software;perceived cost was positively influenced by all of them,which,according to the descending order of influence degree,include requirements for mobile hardware,the cost of purchasing software,the cost of flow rate in the use of the software and so on;perceived usefulness was positively influenced by,in the descending order of influence degree,exercise motivation,perceived ease of use,the motivation of getting fitness information,perceived cost and the motivation of fitness activity record.