成人高校外宣工作存在的问题与解决对策

Problems and Countermeasures of Publicity in Institutions of Adult Higher Education

成人高校在外宣工作中普遍存在偏离主流媒体视野、对外宣传媒介不畅通、外宣理念陈旧、专业化的顶层设计不足、缺乏活力等问题。因此,应加强对成人高校外宣工作规律的研究,拓宽沟通途径、加强策划意识、做好顶层设计、注意挖掘校内事件的新闻价值,凸显外宣工作提升成人高校社会影响力的功能。

There are problems that exist in institutions of adult higher education such as deviation from the mainstream media views, inefficiency of external publicizing media, old concepts and ideas of publicity, shortage of professional top-level design and lack of vitality etc. Therefore, the following strategies can be used to highlights the service function of publicity for adult higher education such as we should strengthen research on the rules of publicity in institutions of adult higher education, broaden the channels for communication, strengthen the awareness of planning, improve the top-level design of publicity and pay attention to the news values of good publicity.