摘要
分别梳理了国外和国内茶叶电子商务运营的几种模式,并结合我国茶叶发展现状,提出促进我国茶叶企业电商发展的建议对策思考,以期为我国茶叶企业的快速发展、茶叶品牌的建立,以及促进福建茶叶电商发展提供参考。
Several business models of tea e-commerce at home and abroad were respectively sorted out,and then based on the development status of tea in China,the countermeasures on how to promote the e-commerce development of tea enterprises were put forward,in order to provide references for the rapid development of tea enterprises,the establishment of tea brand and the promotion of the e-commerce development of tea in China.
出处
《台湾农业探索》
2016年第6期76-79,共4页
Taiwan Agricultural Research
基金
福建省公益类科研院所专项(2015R1016-2)
关键词
茶叶
电子商务
运营模式
对策
tea
e-commerce
business model
countermeasures
