武术文化新媒体传播论析

Analysis of the Communication of Wushu Culture by New Media

在数字化时代,武术文化要实现有效传播,必须主动适应新媒体主导的媒介社会化环境。文章分析了新媒体的特征和传播要素,结合武术文化传播的实际需求,研究认为,武术文化传播者应根据新媒体"交互性、即时性、延展性和融合性"四个特征,主动创新文化传播的形式和内容;在此基础上,应围绕新媒体"终端、内容、关系与服务"四个要素,探寻自身的文化传播路径;最后指出,利用新媒体进行武术文化传播,在传播空间上要"虚实结合"、在传播内容上应"精泛结合"。

In the digital area, in order to spread efficiently, Wushu culture communication must adjust to the environment of media socialization. This paper analyzes the characteristics and communication elements of new media, based on the real demands of Wushu culture communication, comes to the conclusions that： according to the four characteristics as interactivity, real- time, ductility and fusion of new media, the content and form of Wushu culture should be innovated. And then, the special way of Wushu culture communication can be found depending on the four elements of new media as terminal, content, relationship and service. Finally, this paper points out that combination of virtualization and reality about communication space and coordination of essence and over-generation for communication content should be valued during the course of Wushu culture communication using new media.