摘要
在数字化时代,武术文化要实现有效传播,必须主动适应新媒体主导的媒介社会化环境。文章分析了新媒体的特征和传播要素,结合武术文化传播的实际需求,研究认为,武术文化传播者应根据新媒体"交互性、即时性、延展性和融合性"四个特征,主动创新文化传播的形式和内容;在此基础上,应围绕新媒体"终端、内容、关系与服务"四个要素,探寻自身的文化传播路径;最后指出,利用新媒体进行武术文化传播,在传播空间上要"虚实结合"、在传播内容上应"精泛结合"。
In the digital area, in order to spread efficiently, Wushu culture communication must adjust to the environment of media socialization. This paper analyzes the characteristics and communication elements of new media, based on the real demands of Wushu culture communication, comes to the conclusions that: according to the four characteristics as interactivity, real- time, ductility and fusion of new media, the content and form of Wushu culture should be innovated. And then, the special way of Wushu culture communication can be found depending on the four elements of new media as terminal, content, relationship and service. Finally, this paper points out that combination of virtualization and reality about communication space and coordination of essence and over-generation for communication content should be valued during the course of Wushu culture communication using new media.
出处
《武术研究》
2016年第8期5-8,共4页
Wushu Studies
基金
四川省教育厅人文社会科学重点研究基地地方文化资源保护与开发研究中心项目
编号:11DFWH004
四川省社会科学重点研究基地区域文化研究中心项目
编号:XBJYC201005
西华师范大学校基金项目
编号:10A028
关键词
武术
文化传播
新媒体
Wushu Cultural communication New media