“微”时代体育非物质文化遗产的传播与保护研究

Research on the Spreading and Protection of Physical Education Non-inheritance in Micro-era

采用文献资料等研究方法,本文将"微"时代媒介传播的视野聚焦到体育非物质文化遗产的传播与保护中去,挖掘微媒介传播的新趋势,以探寻体育非物质文化遗产传播与保护的新路径。研究发现:体育非物质文化遗产的传播与保护对微媒介需求度高;微媒介在体育非物质文化遗产的传播与保护上责任缺失;微媒介在体育非物质文化遗产的传播与保护上关注视角偏离。并针对存在问题,提出切实可行的体育非物质文化遗产保护路径:多种微媒介加强联合、传播内容形式多样、传播方式推陈出新、传受双方良性互动。

This study will focus on the field of micro - media communication in the field of non - hereditary transmission and protection of sports and explore the new trend of micro - media communication to explore the new path of non - genetic transmission and protection of sports. In the process of research, the following problems are found between the micro - media and the non - genetic protection of sports ： Firstly, there is a high demand fornon - genetic and non - genetic protection of micro - media. Secondly, the non - genetic transmis-sion and protection of micro - media are lack of responsibility. Third, micro - media atten-tion from the sports point of departure non - left. In view of the existing problems, we should seek a variety of micro - media to strengthen the joint, new means of communication, the content of various forms of communication, and strengthen the positive interaction between the two sides,put forward practical and constructive sports non - heritage protection strate-gy-