基于使用与满足理论的大学生手机媒介应用研究

An Empirical Study on the Mobile Media Application in College Students based on the Theory of Use and Gratificaitons

以"使用与满足"理论为基础,对大学生手机媒介使用需求与满足情况进行实证研究.研究可知,大学生的手机媒介使用需求以社会整合和信息资讯为主,教育学习与自我表达需求有待提高;手机媒介使用满足度较高,依赖程度适中,社会整合、信息资讯、娱乐休闲的使用需求与媒介依赖共同对手机媒介的使用满足产生显著影响;手机媒介依赖强度越大,使用动机与满意程度越高,自我效能感越强,通过手机媒介进行教育学习的需求也会越高,但手机使用时间与学习动机呈显著负相关;手机媒介依赖区别于传统媒介依赖,呈现出实用性依赖特点,过度依赖容易导致个体异化,提高大学生手机媒介素养,是避免过度依赖的对策之一.

Based on the theory of “Use and Gratificaitons”,an empirical study is made on the de-mand and satisfaction of the use of mobile media for college students. Study shows that college students use mobile media mostly for Social Integration and Information , Learning and Self-Expression need to be improved; the satisfaction of using mobile media meet high degree and the dependency level is moder-ate. Social Integration,Information, Entertainment and the Dependency of the mobile phone impact the satisfaction significant;the more they depend on the mobile media, the more they will be satisfied, and self-efficacy is stronger, the demand for education and learning through the mobile phone media will be higher. But the using time of mobile phone and learning motivation is negatively correlated. Mobile phone media dependency is different from traditional media dependent, showing a utility dependent feature. Over reliance will lead to individual alienation and improving college students？ media literacy is one of the useful countermeasure to avoid excessive dependence.