消费者电动汽车购买行为的影响因素及预测

Influencing Factors and Forecast of Consumer Electric Vehicle Purchase Behavior

为了探索经济欠发达城市的消费者对于电动汽车购买选择行为的影响因素,通过文献回顾,确定了3类对消费者电动汽车购买行为有着重要影响的态度变量,即产品属性、经济补偿和消费者态度变量,并选择在哈尔滨市进行问卷调查所获得的相关态度变量和人口统计学变量数据,采用Logistic回归的方法建立消费者电动汽车购买行为的预测模型。研究发现:包括性别、电动汽车的安全性、售后服务、汽车外观、充电便利性以及经济的补偿均是影响消费者购买电动汽车的影响因素。

In order to explore the underdeveloped city consumers for the influence factors of the electric car purchase choice behavior,through the literature review, identified 3 categories have an important impact on consumer purchase behavior of electric vehicle attitude variables, include product attributes, economic compensation and consumer attitude variables. And the questionnaire survey of attitudes related variables and demographic variables data in Harbin City, forecast model Logistic regression was used to establish consumer electric vehicle purchase behavior. The study found ： including gender, safety, electric vehicle charging car customer service, appearance, convenience and economic compensation are the factors that affect consumers to buy electric cars.