摘要
随着市场竞争的加剧,传统的营销策略难以达到企业的预期目标,而采用体验营销将能较好地适应客户需求。文中基于调查问卷的数据,从情感、文化、服务、环境和个性五种模式对烘焙产品的体验营销进行了分析,并针对烘焙产品市场存在的问题提出了相应的建议措施。
With the intensification of market competition, the traditional marketing strategy is difficult to achieve the anticipated target of the enterprise, and use experience marketing will be able to better adapt to the needs of customers. In this paper, based on the questionnaire data, from five models of emotion, culture, service, environment and personality baking products experience marketing is analyzed, and suppllies some corresponding suggestions ＆ measure aiming at the existing problem of bakery products market.
出处
《物流工程与管理》
2017年第1期121-123,118,共4页
Logistics Engineering and Management
基金
武汉东湖学院农业电子商务湖北省协同创新中心(培育)项目<互联网背景下大学生创业企业电子商务能力培养研究>(武东院研字【2015】11号)
关键词
体验营销
烘焙产品
营销策略
experience marketing
bakery products
marketing strategy
