产业竞争情报服务模式演化分析

Evolution of the Industrial Competitive Intelligence Service Model

[目的/意义]探析产业竞争情报服务模式的演化历程及发展动向,以期为大数据环境下的产业竞争情报服务模式研究提供指导。[方法/过程]采用六何分析法,从发展阶段(when)、供给动因(why)、供给内容(what)、供给主体(who)、供给方式(how)、供给对象(where)6个角度对处在不同时期公认且有效的产业竞争情报服务模式进行系统梳理和对比分析,并对其未来发展趋势进行展望。[结果/结论]特定的产业背景、发展阶段、创新环境、技术水平、情报需求特点等多种因素决定了产业竞争情报服务模式的多样化发展。而产业竞争情报服务模式的演化基本遵循"因需而在、因时而变、随事而制"的规律。随着大数据时代的款步而来,有必要创新原有的产业竞争情报保障方式。

[ Purpose/significance ] The paper tries to make a deep analysis of the industrial competitive intelligence service model from the evolved process and new development trends, thereby to provide references for the in-depth devel- opment of the corresponding service model in the big data environment. [ Method/processl With the method of 5W1H, the author systematically combed the industrial competitive intelligence service models in different times from the different perspectives of development stage （when）, supply motivation （why）, supply content （what）, supplier （who）, supply mode （how） and supply object （where）, and pointed out the future direction. [ Result/conclusion] Specific industry backgrounds, the development stage, the innovation environment, technology levels, information needs and other factors determine the diversity of industrial competitive intelligence service model development. And the evolution of the industrial competitive intelligence service model has the characteristics： ＂for the requirement of needs, changing from time to time, and changing in circumstances＂. As the arrival of the big data era, it is necessary to push forward the reform and innova- tion of the old industrial competitive intelligence supporting models.