摘要
随着服务经济越来越多的向体验经济的转变。市场消费方向及购买方式的加速与变革。＂用户体验＂这个词已经不再专属于信息技术或计算机IT领域。相反。越来越多的珠宝设计师和企业开始关注消费者知晓品牌信息直到购买并使用产品的一系列体验感受。并试图通过经营理念、渠道管理、营销方式等方面的品质提升,探索出一种迎合企业未来市场的新方法。
After comprehensive understanding of the domestic and international development situations of jewelry designers and jewelry consumer market demands,this paper refers to online and offline(O2O) business mode aligned with people's living conditions and buying habits,describes the development and related modes of jewelry designers' user experience marketing,and strives to prepare for finding a new mode tailored to jewelry design and development.
出处
《上海工艺美术》
2016年第4期70-73,共4页
Shanghai Arts & Crafts
