传统文化、家庭规模与居民社会服务支出

Traditional Culture,Family Size and Social Service Spending of Residents

将传统文化观念对消费者经济行为影响的研究拓展到中国各地区之间,讨论区域文化类型对居民家庭社会服务支出的影响。梳理以儒家思想中的"孝道"、"重教"等观念为核心的传统文化通过家庭形成,进而通过家庭规模,作用于家庭服务支出的机制。借鉴文化维度的经典研究和测量方法,构建地区传统文化指数,利用中国综合社会调查(CGSS)的微观家庭数据,采取归并最小绝对离差法(CLAD)进行回归分析。针对医疗服务和教育服务支出的实证检验均显示,传统文化不仅通过促进家庭形成,扩大家庭规模提高了社会服务支出,也通过价值观的作用,直接影响社会服务支出。文化因素对社会服务支出的影响甚至超过收入等经济因素。上述结论对中国扩大国内消费、提升居民消费结构有重要启示。

Extending the research of impact of cultural elements on consumer behaviors to regions within China,the mechanism through which traditional culture affect family consumption by family formation and family structure is elaborated. Using classical measurement method of cultural dimension,traditional culture index at the provincial level in China is built. An empirical research is carried out based on database of Chinese General Social Survey（ CGSS）,with Censored Least Absolute Deviations（ CLAD） method.Tests based on medical services and education services reveal positive relationship between family expenditure and traditional culture tendency. It is concluded that the mechanism of traditional culture influence on family services consumption through family formation and family structure. This study offers a cultural perspective of understanding Chinese families＇ service consumption behavior.