创业环境、风险态度与新生代农民工的创业倾向

Entrepreneurial Environment,Risk Attitude and Entrepreneurial Intention for New Generation Migrant Workers

本文基于长三角和珠三角地区321份新生代农民工的调查数据,实证分析了创业环境、风险态度、创业自我效能与创业倾向的关系。结果显示:创业环境对创业倾向和风险承担偏好均存在显著正向影响;而对风险规避偏好有负向影响;风险承担偏好对创业倾向有着显著正向影响,风险规避偏好对创业倾向有着显著负向影响,且二者在创业环境与创业倾向间有中介作用;创业自我效能对风险承担偏好与创业倾向之间关系具有显著的调节效果,而对风险规避偏好与创业倾向之间关系则不存在调节作用。

Based on 321 survey data of new generation of migrant workers in Yangtze River Delta and Zhujiang Delta,this paper analyzes the relationship of entrepreneurial environment perception, risk attitude, entrepreneurial self-efficacy and entrepreneurial intention. The results showe that,entrepreneurial environment perception has significantly positive on both risk-taking tendency and entrepreneurial intention and significantly negative on risk-aversion tendency; risk-taking tendency has significantly positive on entrepreneurial intention; risk-aversion tendency has significantly negative on entrepreneurial intention.At the same time,risk-taking tendency and risk-aversion tendency mediates the relationship between entrepreneurial environment perception and entrepreneurial intention,entrepreneurial self-efficacy moderates the relationship between risk-taking tendency and entrepreneurial intention. Namely,the relationship between entrepreneurial environment perception and entrepreneurial intention is influenced by the combined effect of risk attitude,entrepreneurial self-efficacy,specifically.