安徽天柱山官方新浪微博营销内容分析

Analysis on the Official Microblog Marketing of the Tianzhu Mount in Anhui Province

指出了随着时代的发展,微博作为一种网络应用,已经成为人们交流、分享、互动的普遍方式。并且它的快速普及也引起了旅游企业及旅游管理部门的关注,并开创了新型的营销形式—微博营销。以天柱山官方微博为例,对旅游微博的传播特点、营销价值和目前在旅游产品营销中的的现状进行了阐述,分析了在新浪微博上收集到的211篇旅游微博,从微博的主题内容、发布形式、发表时间等方面进行了归类统计,并提出了微博旅游营销的相关建议。

This thesis pointed out that with the coming of the Web2.0 times,the microblog,as the fruit of the Inter- net, has been a common way for people to communicate and share daily lives. Its fast popularization not only gave us- convenience,but also got attention from tourist enterprises and administrative departments and usher in a new era of microblog marketing. In this thesis, the author took the official microblog of the Tianzhu Mount as an example, through analyzing 211 microblogs downloaded from XinLang from the aspects of theme, content,releasing style and time, we elaborated its promoting features,marketing values as well as the current situation of its tourist products in marketing,and provided reasonable suggestions for tourist mieroblog marketing.