城市形象塑造瓶颈及对策研究——以扬州市江都区为例

The Bottleneck and Countermeasures for Shaping City Image——Taking Jiangdu District in Yangzhou as an Example

指出了城市形象对经济发展和社会进步有着深远的影响,良好的城市形象可以推动区域经济发展及社会进步。通过对江都区城市形象的现状的分析,总结了城市形象塑造中遇到的瓶颈。结合江都区的自然环境及文化特色,特别是江都的水文化,提出了塑造江都区形象的对策及建议,有助于江都区城市形象的塑造。

With the development of economic and the speeding up of urbanization, it becomes more and more impor-tant that city has a good image. City image is getting closer to economic development and social progress. City image has not only become an important symbol of area＇s comprehensive strength and degree of civilization, but also a strong force for the development of regional economic and social progress. This paper analyzed the present situation of city imageof Jiangdu District and summarized bottlenecks encountered in shaping the image of the city. Putting for- ward the countermeasures and suggestions of Jiangdu District＇s image combined with the natural environment and cultural characteristics of Jiangdu Area, especially of Jiangdu＇s water culture, whicheould help to shape JiangduDistrict＇ s image.