“互联网+”时代“都市新乡民”住房公共服务研究——基于Z市的RATER指数分析

The Public Service for Housing for “New Generation Migrant Workers”under “Internet+” Era—— Based on the analysis of RATER index of Z city

"都市新乡民"是我国城市化进程中产生的特殊群体,为国家经济发展做出了巨大贡献,他们对于城市发展的作用被大家普遍认同,但这种基于意识形态表层次的认同并未从根本改善他们的艰难处境。他们是城市万丈高楼的建筑者,但是一直以来自身的住房问题并没得到有效解决。如今,越来越多"都市新乡民"留城住房问题已经成为当下不可忽视的社会焦点。文章以Z市为例,首先对"新乡民"电子科技产品应用情况进行了解,发现当前"新乡民"手机电脑应用较为普遍,为"互联网+"时代住房公共服务政策研究提供了现实依据;然后,对192位"新乡民"住房情况走访调查,通过实地访谈、统计分析等方法,运用RATER指数分析,从信赖度、专业度、有形度、同理度及反应度五个维度针对"都市新乡民"住房公共服务存在信用失范、专业化程度较低、服务效率低下及服务质量有待提升等问题,认为应当树立"互联网+"住房公共服务创新理念,利用"互联网+"技术的发展为住房公共服务政策研究提供硬件支持与技术保障,促进住房公共服务理念转变,最终推动住房公共服务服务效能的提高。

Occurring in the process of urbanization in China, ＂new generation migrant worker＂ is a special group who makes great contributions to national economic development. Although its role in urban development has been generally recognized, the recognition based on ideology level does not fundamentally improve their difficult situation. They are the builders of city＇s high-rise buildings, but the irony is that there is no effective solution for their housing problem. Today, more and more ＂new generation migrant workers＂ stay in the city and housing problem has become the focus of society, which can not be ignored. Taking Z city as an example, this paper, first of all, gets to know the application of electronic products of the new generation migrant workers. It is found that the application of mobile phones and computers in the ＂new generation migrant workers＂ is common, which provides a realistic basis for the study of public service policy for housing.The paper analyzes the housing situation of 192 new generation migrant workers in Z City by means of field interviews and statistical analysis and carries out analysis through the five dimensions, i.e. reliability,professionalism, tangibility, similarity and responsiveness through RATER index analysis. There are the problems of credit misconduct of housing public service, low specialization degree, low service efficiency and low service quality. It is suggested to establish the innovation idea of Internet ＋ housing public service, use the Internet ＋ technology to provide hardware and technical supports in policy research of Z municipal government housing public service, promote the concept change of Z municipal government, and ultimately promote the efficiency of housing public service of Z municipal government.