大数据视域下的2015年台湾网络舆论场

2015 Taiwan Network Public Opinion Field from the Perspective of Big Data

本文以2015年度台湾网络舆论场为研究对象,以大数据为依托,通过内容观察和自动语意技术,盘点舆论议题分布,分析舆论主体构成,比较媒介、意见领袖与政治人物的网络舆论竞争力、传播力及影响力,梳理台湾网络舆论场的特点,讨论台湾网络舆论场的新发展与新走向。

Based on the big data and taking the 2015 Taiwan network public opinion field as the research object, this paper makes a detailed examination of the distribution of public opinion issues through content observation and automatic semantic technology. On the other hand, the paper also analyses the constitution of public opinion subject, comparing the competitive- ness, communication and influences in network public opinion between media, opinion leaders and political figures. Mean- while, the characteristics of Taiwan network public opinion field are straightened out and the new development and trend of Tai- wan network public opinion field are discussed as well.