论群众路线在毛泽东新闻传播实践中的历史演化

The historical evolution of the Mass Line in Mao Zedong News Transmission

在新闻传播领域,从某种意义上说,毛泽东创立的马克思主义群众办报理论是迄今为止最迥异于西方新闻专业主义的另类范式。纵观毛泽东自始至终的办报实践,其对群众路线思想的力倡与履践始终饱蘸着"千磨万击还坚劲,任尔东西南北风"的革命浪漫主义激情,并对当今中国新闻传播范式产生着历久弥坚的影响。从历史的角度考察毛泽东的新闻实践历程,追溯其群众路线的知识生产历史经验,可为消解当下"经济人"假说理论魅惑下大众传媒不问苍生拜"孔方"的价值追求,为新闻业界提供历史资鉴与精神钙片。

In the field of news transmission,Mao Zedong's theory of establishment of the Marxist mass newspaper has been unique format which differs mostly from the Western news pofessionalism. Throughout the Mao Zedong's practice of running newspapers,the promotion and practice of the Mass Line has always been saturated with the revolutionary romanticism. The inspection on Mao Zedong's journalistic practice could clear up the values that the mass media worship the money regardless of the common people from the seduction of hypothesis theory of ' economists'.