新媒体时代影响大学生人际信任因素结构的实证研究

Empirical Study on Influencing Factors of Interpersonal Trust of College Students in New Media Era

网络的开放与自由给大学生带来学习与生活的便利,同时也产生了较大的网络信任危机问题。从新媒体时代影响大学生人际信任因素的结构出发,通过问卷调查和专家打分的方式,提炼出四个主要影响因素:个人因素、网络平台因素、环境因素和网络内容因素。通过研究发现:网络内容和个人因素是影响其人际信任最为重要的因素,其中内容的重要性与可靠性及个体认知能力会直接影响他人对个人可信任度的判断。以此为基础,提出"社会—大学—家庭—自我"四位一体的新媒体时代大学生人际信任提升建议,以增强网络公信力,促进和谐网络氛围的形成。

The openness and freedom of the Internet brings convenience of learning and life to college students,hut it also produced a bigger network trust crisis. From the structure of factors affecting interpersonal trust of col-lege students in the new media era and the questionnaire survey and expert scoring, four main factors are summa-rized： personal factors, network platform factors, environmental factors and network contents. It is found thatnetwork contents and personal factors are the most important factors influencing interpersonal trust, and the im-portance and the reliability of contents and the individual cognitive ability will directly influence others for per-sonal trustworthiness judgment. On this basis, the four-in-one mechanism of ＂society - university - family - self＂to enhance the credibihty of the network is put forward, in order to create the harmonious network environment.