跨文化视域下美国电影在全球的传播及其启示

Global Impacts of American Films and Its Implications on Chinese Films from the Perspective of Cross-culture Communication

通过跨文化视角,从"文化共性""文化融合""文化适应"三个方面解析美国电影在全球的成功传播,及其所反映的美国主流价值观和信仰对全球文化的深远影响。好莱坞电影成功的跨文化输出策略,为我国电影对外传播提供了重要的参考。并以此为基础,探寻中国电影跨文化传播的有效策略,积极寻求本土文化与异文化的契合点,使中国优秀传统文化具有跨文化传播的普适性,并赋予传统文化新的历史内涵,向世界展示其独特的魅力,这样才能不断增强文化传播的竞争力。

From the perspective of cross-culture communication, global impacts of American films have beendeeply analyzed in terms of culture universality, cultural fusion and cultural adaptation. The mainstream valuesand concepts of American films have exerted profound impacts on the whole world. The successful strategies ofcultural export of Hollywood films offer essential reference for Chinese films. Based on the analysis, the effectivestrategies of Chinese films＇ cultural exports have been explored. Only through active integration of local cultureand foreign culture and application of universality of traditional Chinese cultures, can the new historical mean-ings be invested and further the competition of Chinese films in the cross-cultural context be enhanced.