摘要
创造共享价值是达成经济成功的新方式。为促进共享价值创造,将大数据应用于产品和市场重构、价值链生产力再定义、促进当地簇群发展三个领域,构建大数据驱动的创造共享价值模型,分析大数据作用机理,剖析大数据与创造共享价值内在关系,并据此提出针对性策略建议。研究结果表明,大数据与创造共享价值联系紧密,利用大数据能够有效推动企业创造共享价值,实现企业与社会协同发展。
Creating shared value is a new way to achieve economic success. In order to promote enterprises tocreate shared value, big data is applied in three dimensions including reconstructing products and markets, rede-fining productivity in value chain and accelerating local cluster development. Then the creating shared valuemodel driven by big data is constructed to analyze operation mechanism of big data and its internal relation tocreating shared value, and accordingly, some targeted suggestions are put forward. The results show that big datais closely linked with creating shared value, and the use of big data can effectively promote the creation of sharedvalue to achieve collaborative development between enterprises and society.
作者
王雷
廖晛
Mahmood Movahedipour
王珏华
WANG Lei LIAO Xian Mahmood Movahedipour WANG Jue-hua(School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China Beijing Branch, China Life Property & Casualty Insurance Company Limited, Beijing 100020, China Academic Center for Education, Culture and Research (ACECR) , Tehran 14155-4364, Iran Beijing Asialnfo Data Co. Ltd. , Beijing 100193, China)
出处
《北京邮电大学学报(社会科学版)》
CSSCI
2016年第6期58-63,共6页
Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
基金
国家社会科学基金重大项目(15ZDB154)
关键词
创造共享价值
大数据
产品和市场
价值链生产力
当地簇群发展
creating shared value
big data
product and market
productivity in value chain
local cluster development