大数据驱动的创造共享价值研究

Creating Shared Value Driven by Big Data

创造共享价值是达成经济成功的新方式。为促进共享价值创造,将大数据应用于产品和市场重构、价值链生产力再定义、促进当地簇群发展三个领域,构建大数据驱动的创造共享价值模型,分析大数据作用机理,剖析大数据与创造共享价值内在关系,并据此提出针对性策略建议。研究结果表明,大数据与创造共享价值联系紧密,利用大数据能够有效推动企业创造共享价值,实现企业与社会协同发展。

Creating shared value is a new way to achieve economic success. In order to promote enterprises tocreate shared value, big data is applied in three dimensions including reconstructing products and markets, rede-fining productivity in value chain and accelerating local cluster development. Then the creating shared valuemodel driven by big data is constructed to analyze operation mechanism of big data and its internal relation tocreating shared value, and accordingly, some targeted suggestions are put forward. The results show that big datais closely linked with creating shared value, and the use of big data can effectively promote the creation of sharedvalue to achieve collaborative development between enterprises and society.