旅游有效供给与供给侧改革:原因与路径

Tourism Effective Supply and Reform of the Supply Front:Causes and Paths

旅游供给侧结构性改革的目标是增加有效供给,提高供给水平。文章归纳总结了旅游有效供给的内涵,指出旅游需求、旅游供给能力、旅游供给效率是影响旅游有效供给的主要因素,同时构建了旅游有效需求、旅游有效供给及其影响因素的评价结构模型。在此基础上,从供给与需求的适应性、供给效率和可持续性上就中国国内旅游供给现状进行了评价,并以Airbnb为例,从4个方面指出共享经济是旅游供给侧改革的最佳途径。

The goal of structural reform of supply front in tourism is to increase effective supply,and improve the supply level.But,what is the effective supply to tourism supply？In this article,the connotation of effective supply of tourism is summarized.It points out that tourism demand,supply capacity and efficiency are the main facts affacting the tourism effective supply.Then the paper constructs a structure model for evaluation of effective supply among tourism effective demand,effective supply and its influencing facts.Based on these,this paper evaluates the present situation of tourism supply in China from three different points：The adaptability between supply and demand,supply efficiency and sustainability.It draws a conclusion that sharing economy is the best way for tourism structural reform of supply point with the example of Airbnb.