摘要
文章以马斯洛的动机理论为依据,从全新的视角出发,深入分析无意识设计动机的终极目的即设计的中心;从人需求的本质出发理解和阐释无意识设计动机;无意识设计在约定俗成的设计中使人们对更高需要层次的满足产生更高一级的动机,在此理论基础上,挖掘提高人们生活品质的设计动机的核心要素。
The author based on Abraham H.Maslow＇s motivation theory, from a new perspective, in-depth analysis of the ultimate purpose of unconscious motivation design or design center;Based on the essence of people need to understand and interpret the unconscious motivation;Unconscious design in the design of conventional satisfies people of higher hierarchy of needs to produce a higher level of motivation, on the basis of the theory, the design of mining improve people＇s quality of life motivation of the core elements.
作者
臧燕
张群
ZANG Yan ZHANG Qun(Shandong Institute of Commerce and Technology,Jinan 250100,China)
