摘要
文章以需求方及消费者两种不同角度为方向对吉祥物设计进行分析,从需求定位、情感传达与文化认同性角度分析和总结了吉祥物设计的关键要素,为吉祥物设计思路的梳理提供了理论依据。通过对设计关键要素的分析与归纳提炼出设计思路,为吉祥物设计师明确设计思维脉络提供参考。
The essay makes an analysis in the direction of two different angles for mascot design between demand side and consumer, analyze and summarize the key factors of mascot design from demand-orientation, affective communication as well as cultural identity, which provide theoretical basis for clearing ideas for mascot design. Ideas refined through analysis and conclusion of key factors of design will provide mascot designer with reference for clearing thought context.
作者
李楠
靳桂芳
LI Nan JIN Gui-fang(Tianjin University of Science and Technology, Tianjin 300457, Chin)
